Please write your business name and URL
What’s your ‘elevator pitch’? How do we convey what you do and why you do it better in one sentence or less?
List each service and it’s average price point and your margins for each
List in dot points with a link to relevant websites
Why will your service / product solve my problem better than your competitors? What does your business stand for?
What’s happening in your industry that you don’t agree with? Is there anything giving your industry a bad reputation, why?
Where is your product / service positioned in the market?
Can we add a simple breakdown of what’s included in your service offering?
Regardless of margins, are their specific customers you find are easier, more enjoyable or more efficient to work with? How old are they? Are customers a specific gender? Do they hold certain roles? Dot point and list characteristics you can think of.
Big brands like to work with businesses that are already working with big brands. Can we show logos of your existing clients to attract the right kind of customers?
Describe it below (the more descriptive the better). Do you have links to existing case studies that we could use?
Link to your testimonials online or copy and paste up to 5 testimonials that we can use
List each competitor and their websites. List any points where you feel their service is more superior or more comprehensive to yours if any
List a minimum of 4-10 factors that determine why a prospect should choose your business.
List up to 5 websites that you like the look of, they don’t need to be competitors.
Please list or link to dropbox with your style guide
List up to 5 websites that you like the look of, they don’t need to be competitors.
What can we offer to customers that is an offer that's too good to refuse or encourages visitors to take immediate action and signup online.
How can we eliminate risk or fear of using your service?
List anything that you don’t like or that frustrates you on existing sites
