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website build questionnaire

  • Please write your business name and URL
  • What’s your ‘elevator pitch’? How do we convey what you do and why you do it better in one sentence or less?
  • List each service and it’s average price point and your margins for each
  • List in dot points with a link to relevant websites
  • Why will your service / product solve my problem better than your competitors? What does your business stand for?
  • What’s happening in your industry that you don’t agree with? Is there anything giving your industry a bad reputation, why?
  • Where is your product / service positioned in the market?
  • Can we add a simple breakdown of what’s included in your service offering?
  • Regardless of margins, are their specific customers you find are easier, more enjoyable or more efficient to work with? How old are they? Are customers a specific gender? Do they hold certain roles? Dot point and list characteristics you can think of.
  • Big brands like to work with businesses that are already working with big brands. Can we show logos of your existing clients to attract the right kind of customers?
  • Describe it below (the more descriptive the better). Do you have links to existing case studies that we could use?
  • Link to your testimonials online or copy and paste up to 5 testimonials that we can use
  • List each competitor and their websites. List any points where you feel their service is more superior or more comprehensive to yours if any
  • List a minimum of 4-10 factors that determine why a prospect should choose your business.
  • List up to 5 websites that you like the look of, they don’t need to be competitors.
  • Please list or link to dropbox with your style guide
  • List up to 5 websites that you like the look of, they don’t need to be competitors.
  • What can we offer to customers that is an offer that's too good to refuse or encourages visitors to take immediate action and signup online.
  • How can we eliminate risk or fear of using your service?
  • List anything that you don’t like or that frustrates you on existing sites
  • This field is for validation purposes and should be left unchanged.