website build questionnaire

What is the name of your business?*
Please write your business name and URL
What is your “unique selling proposition”?
What’s your ‘elevator pitch’? How do we convey what you do and why you do it better in one sentence or less?
What services do you offer and how are they priced?
List each service and it’s average price point and your margins for each
How many years have you been in business?*
Do you hold any current memberships, associations or industry certifications? Are there any logos we can show to build trust?
List in dot points with a link to relevant websites
What does your business stand for?
Why will your service / product solve my problem better than your competitors? What does your business stand for?
What does your business stand against?
What’s happening in your industry that you don’t agree with? Is there anything giving your industry a bad reputation, why?
Does your service have any unique features or benefits when compared to your competition? Why should visitors choose you versus any other competitor?
Where is your product / service positioned in the market?
How does your service product work?
Can we add a simple breakdown of what’s included in your service offering?
Who is your target customer?
Regardless of margins, are their specific customers you find are easier, more enjoyable or more efficient to work with? How old are they? Are customers a specific gender? Do they hold certain roles? Dot point and list characteristics you can think of.
What are their BIGGEST issues (or pain points)?
Do you work with big brands?
Big brands like to work with businesses that are already working with big brands. Can we show logos of your existing clients to attract the right kind of customers?
Do you have examples/stories/case studies of when you helped your customer overcome a major pain?
Describe it below (the more descriptive the better). Do you have links to existing case studies that we could use?
Do you have Testimonials?
Link to your testimonials online or copy and paste up to 5 testimonials that we can use
Who are your top competitors?
List each competitor and their websites. List any points where you feel their service is more superior or more comprehensive to yours if any
What are the key reasons that I should choose you versus any one of your competitors?
List a minimum of 4-10 factors that determine why a prospect should choose your business.
Are there any websites that you like the look of?
List up to 5 websites that you like the look of, they don’t need to be competitors.
Do you have a style guide to work with? Are there any design or style elements you would like us to use?
Please list or link to dropbox with your style guide
Do you have a style guide to work with? Are there any design or style elements you would like us to use?
List up to 5 websites that you like the look of, they don’t need to be competitors.
What’s your high value offer?
What can we offer to customers that is an offer that's too good to refuse or encourages visitors to take immediate action and signup online.
Do you have any risk free guarantees?
How can we eliminate risk or fear of using your service?
Is there anything you don’t want on your design?
List anything that you don’t like or that frustrates you on existing sites
Is there anything we’ve missed?
Link to a dropbox/google drive with any professional images and a high resolution version of your logo
Email
This field is for validation purposes and should be left unchanged.