Boost Your removalist business: Google Ads Success Case Study
18% Conversion Rate in Month One for a
Removalist Campaign
This removalist business came to us ready to invest in Google Ads but without the digital foundations needed to make it work. They had never run Google Ads before, and like many service-based businesses, the missing piece wasn’t traffic — it was conversion. Rather than rushing into campaigns, we focused on building the right system first. That meant ensuring every click had the highest possible chance of turning into a real enquiry.
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8.75% CTR
8.76% Click-through-rate in the first month
18% conv rate
18% conversion rate in month one
new website
new 1-page, conversion-optimised landing page
busy calendar
company booked out for removalists services
about the removalist business
This moving company provides residential and commercial relocation services within a highly competitive Australian market. With no previous Google Ads history, the goal was to generate consistent enquiries quickly while maintaining cost efficiency.
However, before any campaigns could succeed, it was clear the website needed to be addressed. Without a strong conversion pathway, even the best Google Ads strategy would struggle to deliver results.
In a high-intent service like removals, users expect fast answers, clear pricing signals, and immediate ways to get in touch. Without this, valuable traffic can be lost within seconds.
The problem
The business had no prior Google Ads activity and no conversion-focused landing experience. While demand for removalist services is high, it’s also highly competitive. This means that users expect fast, clear, and trustworthy information the moment they land on a website.
Without a dedicated, conversion-optimised page, any paid traffic risked being wasted. This is a common issue: businesses invest in ads before ensuring their website is built to convert.
what Bel. Digital found
- No previous Google Ads campaigns or performance data
- No conversion-focused landing page for paid traffic
- High competition in the removalist industry
- No structured conversion tracking in place
- No campaign assets to support ad performance
- No clear keyword targeting strategy to capture high-intent moving enquiries
strategic partnership
Collaborated with Berri Marketing to ensure the landing page supported campaign performance.
conversion tracking setup
Implemented accurate tracking from day one to measure real enquiries and optimise effectively.
high-intent targeting
Created campaigns focused on removalist keywords with strong purchase intent to target the right customers.
conversion-first approach
Built a dedicated one-page website designed specifically to convert paid traffic into enquiries.
performance alignment
Aligned ad copy, targeting, and landing page experience to achieve an 18% conversion rate in month one.
negative keyword strategy
Applied structured industry and campaign-level negative keyword lists to eliminate wasted spend.
our solution
Before launching Google Ads, we partnered with Berri Marketing to create a dedicated one-page, conversion-focused website.
This page was strategically designed to capture enquiries immediately, with clear messaging, strong calls-to-action, and trust signals positioned above the fold.
Once the foundation was in place, we built the Google Ads account from scratch. Campaigns were structured around high-intent removalist keywords, supported by detailed keyword research and audience targeting.
Industry and campaign-level negative keyword lists were created to eliminate irrelevant searches, and overseas traffic was excluded to protect budget.
Comprehensive campaign assets (callouts, sitelinks, and structured snippets) were implemented to improve ad strength and click-through rate. Conversion tracking was set up correctly from the outset, ensuring every enquiry could be measured and optimised.
This approach ensured that when traffic was introduced, it was landing on a page designed to convert, not just inform.
results
In the very first month, the campaign achieved an 18% conversion rate, significantly outperforming typical service industry benchmarks. Click-through rate also reached 8.75%, indicating strong alignment between ad copy and user intent.
These results highlight the impact of combining high-quality traffic with a conversion-optimised landing page.
Instead of sending users to a generic website, every click was directed to a purpose-built page designed to generate enquiries.
This case study reinforces a core principle: Google Ads performance is not just about driving traffic; it’s about what happens after the click.
Ready to come up with a plan of attack?
