case study
476 leads generated for Pressure Cleaning and Gutter Cleaning in 6 months!
This Western Australian pressure and gutter cleaning company needed our help to take their poorly set up Google Ads account. Fix it and scale it, growing their customer base through thoroughly researched, highly converting & geographically targeted Google Ads. Bel. Digital were stoked to have made massive improvements in results within weeks with this Google Ads account.
300% More
300% more leads in the first 6 months
476 Leads
Avg of 80 leads per month in 6 months!
$39.35 CPL
Cost per Lead is $39.35 & we are just getting started
15% Conv Rate
15.57% of people who clicked converted
about the Pressure & Gutter Cleaning company
ProFlo was founded over 33 years ago in Perth to deliver top-quality service while supporting the owner’s family. After more than three decades, the owner’s son has become the operations manager and plans to take over the company from his father in the coming years.
With the next generation installed, they wanted to scale the business using data-led decision-making, focusing cleverly on seasonality.
The problem
The pressure and gutter cleaning company’s Google Ads were proof that one or two elements can be poorly set up to have a major effect on the performance of Google Ads. In this case, the account structure wasn’t the problem, and the ad copy was quite good. We continued to use the same ads under our management.
So what was the problem? If the conversion tracking set-up and other settings had not been changed, thousands in wasted ad spend could have been incurred. The keywords were poorly researched, resulting in wasted ad spend.
The website’s conversion rate optimisation and user experience were lacking, resulting in a lower than acceptable conversion rate. This proves that things outside of the Google Ads account sometimes have a major effect on the results.
The defined geo-targeting meant the team travelled much further than needed, wasting valuable time and money.
The ad schedule didn’t make the most of the available Google search volume.
The biggest problem was the Operations Manager wasn’t confident or educated about the Google Ads results; once he was, ad spend doubled and conversions tripled.
what Bel. Digital found
- Poorly researched and selected keywords led to significant wasted ad spend
- Conversion tracking was incorrectly set up, risking thousands in missed or misattributed conversions
- Website had poor user experience (UX) and conversion rate optimization (CRO), hurting lead generation
- Geo-targeting was too broad, causing unnecessary travel costs and inefficiencies
- Ad scheduling failed to maximize search volume opportunities
- Operations Manager lacked understanding of Google Ads performance, delaying improvements
- Despite good ad copy, structural and external issues severely limited campaign success
general targeting
Excluded commercial, home, and residential keywords from general targeting
ad schedule
Extended ad schedule to capture early morning and late-night searches
geo-targeting
Tightened geo-targeting to reduce drive time and operational costs
extensive negative keywords
Applied competitor/industry negative keyword lists and increased bid adjustments for calls and mobile devices
communication and education
Doubled ad spend with improved confidence that resulted in reduced cost per conversion by 30%
conversion tracking
Fixed conversion tracking, paused non-performing keywords, and created DSA campaign
our solution
The pressure and gutter cleaning Google Ads account was thoroughly audited by the Bel Digital team to identify key areas for improvement that need to be optimised to produce better results.
The combination of improved geo-targeting, extended ad schedule, optimised keywords, and efficient conversion tracking significantly improved the performance of this ad account and reduced the CPC by 30%.
The changes we made allowed the account structure and ad copy to be maximised to their full potential proving that even the smallest issue in a Google Ads setup can negatively impact the overall ad performance and result in loss of opportunity.
This family-owned pressure and gutter cleaning company is now all set and ready to take on more business now that their campaigns are fully optimised.
results
In the first 6 months of managing the account, Bel Digital took an ad spend of $18,683 and turned it into 476 leads, averaging $39.35 per lead. The client is motivated to scale his business.
That’s a 300% increase in the total number of leads generated for this pressure and gutter cleaning business.
The combination of structural Google Ads & website improvements worked brilliantly.
Ready to come up with a plan of attack?
