google ads questionnaireName*Email* Phone*Website*1) What is your target monthly budget to spend in Paid Search (excluding agency fees)?*2) What actions do you want visitors to take from advertising?* Make Phone Call Click Through To Website Complete Website Contact Form Make Online Purchase 3) What is the value of each of these actions?*4) What’s the lifetime value of a customer?*5) How many of these actions are you looking for each month total? And, how many of these actions are you looking for each month from Google Ads?*6) What dollar value $ are you prepared to pay for a lead (service-based) or sale (ecomm)?*7) What percentage of leads convert for your business?*8) Where and when should your ads be running? What languages?*(Countries, States, Regions, Towns) Suggestion: Australia widePRODUCT/SERVICES SPECIFIC QUESTIONS9) What are your most important products/services that you will be advertising?*10) What is your approximate margin on these products/services?*11) Do you have dedicated landing pages discussing these products/services? If so, what are the URLs?*12) What are the features/benefits of buying these services/products?*13) Have you developed a persona/avatar of your ideal customer?*14) Which of these goals best describes your approach to advertising?* Maximize the total number of actions taken for the budget Show my brand in top positions whenever possible Profit is our goal – deliver the most profitable clicks/highest amount of revenue possible15) Where and when should your ads be running? What languages? (countries, regions, towns)*16) How frequently do you want to be updated with account results (monthly or quarterly?)*ADVERTISING HISTORY17) Have you ever advertised with Google Ads before?*18) Are you aware of any keywords related to your products/services that draw in customers?*19) Are there any keywords we should avoid in our campaigns?*20) Are there any trademarks, copyrights, specific words or other information we should know about when writing ads?*Competitor Analysis21) List your top 3-5 competitors and their websites*ACCOUNT QUESTIONS22) Who will be paying for your ads?*23) Who should we be contacting with questions/concerns about your Google Ads Account?*24) What level of approval is needed for adding keywords and ads to the account? Are you happy for me to go ahead and do everything I need to do?*25) Who do we talk to about getting updates to your website?*26) Do you want to generate phone call leads/sales opportunities? If so, what phone number should receive these leads?*27) Please provide credit card details.Thank you for taking the time to complete this questionnaire, your answers will assist in the setup of your Google Ads account.NameThis field is for validation purposes and should be left unchanged.
