google ads questionnaireName*Email* Phone*Website*1) What is your target monthly budget to spend for Google Ads (excluding agency fees)?*2) What actions do you want visitors to take from advertising?* Make Phone Call Click Through To Website Complete Website Contact Form Make Online Purchase 3) What is the average value of a converted customer?*4) What’s the lifetime value of your average customer?*5) How many conversions are you looking for each month total? And, how many of these conversions are you looking for each month from Google Ads?*6) What dollar value $ are you prepared to pay for a lead (service-based) or sale (ecomm)?*7) What percentage of leads convert for your business? ie. from every 10 calls or emails how many become customers.*8) Where and when should your ads be running? What languages? Are there times of the day your Google Ads should NOT run and why?*(Countries, States, Regions, Towns) Suggestion: Australia widePRODUCT/SERVICES SPECIFIC QUESTIONS9) What specific products/services do want to advertising?*10) What is your approximate margin on these products/services? ie. % profit*11) Do you have dedicated landing pages discussing these products/services? If so, what are the URLs?*12) What are the features/benefits of buying these services/products?*13) Have you developed a persona/avatar of your ideal customer?*ADVERTISING HISTORY17) Have you ever advertised with Google Ads before?*18) Are you aware of any keywords related to your products/services that draw in customers?*19) Are there any keywords we should avoid in our campaigns?*20) Are there any trademarks, copyrights, specific words or other information we should know about when writing ads?*Competitor Analysis21) List your top 3-5 competitors and their websites*ACCOUNT QUESTIONS22) Who will be paying for your ads?*23) Who should we be contacting with questions/concerns about your Google Ads Account?*24) What level of approval is needed for adding keywords and ads to the account? Are you happy for me to go ahead and do everything I need to do?*25) Who do we talk to about getting updates to your website?*26) Do you want to generate phone call leads/sales opportunities? If so, what phone number should receive these leads?*Thank you for taking the time to complete this questionnaire, your answers will assist in the setup of your Google Ads account.PhoneThis field is for validation purposes and should be left unchanged.
